The influx of tourists to witness the Sinulog festival could help boost the local economy of Cebu. Most of the hotels will be fully booked several days or even a few weeks before the said festival. Souvenir shops selling Sinulog souvenir items and memorabilias will become instant hits. Cebu’s famous restaurants will be fielding their bests (I suggest you must eat and drink with moderation though). Not only will the metropolitan Cebu be exposed and re-discovered but as well the countryside. Beautiful sceneries from the nearby provinces will complete the package.
More interesting aside from that are the people. Filipinos are known to be hospitable. But the Cebuanos (a term referred to the inhabitants of Cebu), aside from being hospitable, are most approachable. They are a people known, too, for their very deep Catholic faith. Sinulog festival mirrors the soul of every Cebuano, their rich culture, and faith in God.